It was announced today that popular mobile sports app, theScore, has plans to enter the U.S. gambling market after having reached a licensing partnership with Darby Development LLC, the operator behind the New Jersey-based Monmouth Park Racetrack. Darby would be entitled to a portion of the revenue generated by theScore’s sportsbook, with annual minimum guarantees and renewal fees attached. The terms of the deal outline a fifteen-year agreement, with an initial five year period that can be extended for two more consecutive five year periods at the discretion of theScore.
With licensing secured, The Score now has a clear path to develop and offer an online and mobile betting platform in the state, pending approvals from the New Jersey Division of Gaming Enforcement and the New Jersey Racing Commission.
If all goes according to plan, theScore would become the first media company to offer mobile and online sports betting in North America, and early estimates have the product up and operational by mid-2019.
“Our approach to serving our viewers has always been open, authentic and honest” stated theScore founder and CEO John Levy. “We have always felt that sports wagering and betting was just one of the natural ways people engage with sports. Naturally, it was a part of everything we did.”
“People are passionate about sports. Sports betting is just one facet of why and how they are passionate about it. Why wouldn’t we talk about it?”
TheScore started as a Canadian television network before making the leap into the mobile app arena in 2007, where it boasts approximately 3.7 million active users.