Using “emotions” in your social media strategy: Best practices

Psychology plays an important role in convincing the customer to complete a sale. A successful marketer is one who understands the tricks of applying the psychology of emotion into any marketing strategy.

When it comes to social media, marketers follow the trend of sharing content pieces without even tracking the level of engagement that each share receives.

Social Flow did a study to measure the engagement for each social post and the results are shocking. In terms of engagement, more than 99% of posts generate close to zero engagement.

engagement per post


Now, what does that convey? Marketers are sharing posts only to satisfy their own emotions without caring a dime for consumers. This needs to be changed and marketers must start applying the science of psychology that cares for the emotions of the consumer.

Types of emotions

You might be surprised to know but there are 27 different types of human emotions as suggested by Alan S. Cowen and Dacher Keltner, PhD from the University of California, Berkeley. It’s no surprise that all our actions are a reaction of any one of these 27 emotions.