At least one in three women over the age of 50 will suffer a fracture caused by weak bones, and it is estimated that osteoporosis affects about 200 million women globally. This is according to the International Osteoporosis Foundation, and with no cure for the disease, prevention is the best form of treatment.
South Africa joined several countries in marking World Osteoporosis Day on 20 October and MenaCal.7, a local calcium supplement, launched its Woman to the bone campaign in the same week showcasing prominent female role models, Leanne Manas, Amy Kleinhans-Curd and Refiloe Seseane to raise awareness of the role South African women play in building a strong nation.
Woman to the bone takes a bold stance on the contribution of South African women in society while tackling the irony that women’s bones are more susceptible to calcium deficiency due to factors such as pregnancy and menopause, which lead to bone weakness.
“Women are the backbone of society, building and supporting the next generation while playing a significant role in the growth of our country,” says Roberta Donovan, Head of Marketing for Ascendis Consumer Brands. “This campaign acknowledges and celebrates this, but poses the question – who supports them?”
MenaCal.7 is also supporting The Clothing Bank, a non-profit organisation (NPO) that helps unemployed women become socially and financially independent. The Clothing Bank receives excess clothing and other merchandise donations from local major retailers and then trains disadvantaged, unemployed mothers to sell the clothing and establish a sustainable informal retail trading business. MenaCal.7 will donate R2 of every pack sold to The Clothing Bank, thus supporting the upliftment of women in South Africa.
“As a calcium supplement that understands women’s calcium issues, we’re proud to celebrate South African women and all that they do for their families, their communities and the nation,” says Donovan. “MenaCal.7 is committed to creating and providing the best calcium solution to support the needs of women and men.”
Nominate your woman to the bone
Who do you consider to be an unacknowledged Woman to the bone – an unsung hero and inspiration to South Africa? Visit www.menacal7.co.zato nominate a woman who you feel is giving selflessly to society and her community, and she could win R20 000 in cash to further her purposeful work.
MenaCal.7 contains calcium, vitamin D3 and vitamin K2 in the form of K2VITAL® for optimal bone health. K2VITAL® assists in keeping calcium out of your arteries and in your bones where it belongs, thus reducing the risk of calcification and associated heart attack.